Operating company
UW Insure
Canadian insurance brokerage and the real-world operating environment where service, workflow and customer problems become visible.
Visit UW Insure ↗
UW Insure, UW InsureTech and Broker-Aid serve different audiences. Their separation makes the story clearer: operations generate insight, R&D develops capability, and product teams commercialize what proves useful.
Canadian insurance brokerage and the real-world operating environment where service, workflow and customer problems become visible.
Visit UW Insure ↗Researches, integrates and validates new insurance technology, providing the technology provenance behind the ecosystem.
Explore innovation →An independent market-facing product brand focused on broker intelligence and automation, with its own website and go-to-market strategy.
Visit Broker-Aid ↗UW InsureTech should explain technology origin, research capability and partnership potential. Broker-Aid should focus on buyers and product outcomes. UW Insure should remain focused on insurance customers.
They can evaluate Broker-Aid without first understanding the entire UW corporate history.
They can trace the technology back to a long-running insurance operation with documented innovation work.
Work with the brokerage on insurance distribution, with UW InsureTech on R&D and integration, or with Broker-Aid on product commercialization.